A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few reasons why you need to protect your brand:

Notice

Trademark registration of one’s mark gives everyone constructive notice of one’s ownership. In my view, this one particular of, if not the most compelling reason for registering your mark. With notice, a any such doing a look up an identical or similar mark as yours will observed that you already own the mark, that is therefore put on notice that its use of similar or similar mark to yours may result in trademark infringement. 3rd workout party is placed on notice to locate a new and different mark. With such notice, registering your mark prevents a conflict in foreseeable future.

Social Media

Social media is the best way to resource for some businesses. Customers search for brand names on kinds social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies in place to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media optimisation for financial gain, for example, is not uncommon. Such improper practices can result in the venue suspending the wrongdoer’s internet sites account. Know the venue’s policies for more information. However, I have discovered that this complain to be able to social media site of those wrongdoing and claim that another is using your brand without permission, the social administrator responds with a request of proof of ownership of the subject brand. A trademark renewal fees in India Online registration gives compelling proof of brand rights.

Brand Loyalty

Registering your mark shows a commitment to your brand name and shows your customers that perseverance. The goodwill that could be developed through such commitment is invaluable to a business.

Cybersquatting

Cybersquatters register domain names that are exactly the same or in order to other parties’ trademarks or known brands with truly the only purpose of selling them (to the rightful owner) as a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to sue and collect damages from individuals who register an internet site name the actual identical or similar to your trademark.

Trademark Renewals

Trademark registration can last as long as you continue making use of the mark in commerce. Or even some firms that have registered trademarks which are over 100 years old.

Trademark registration may not necessarily for every business. However, there a number of compelling advantages of protecting your brand since you protect any other business good point. A trademark is your business’ brand, its identifier. Protect it with trademark registration.